Focuses on understanding the needs, behaviors, and motivations of users through various methods such as interviews, surveys, comparative analyses, affinity maps, etc.
Sketches, Ideation, and Wireframing
This phase is every designer's favorite part of the process since we finally get to begin solving the users' problem. Rapid Prototyping, User Flows, Whiteboarding, Wireframing, Personas, and Storyboarding are all part of the process of refining the design and resolving the users' pain points.
Interface Design & Digital Prototyping
Utilizing all the data gathered from the initial research phase along with the information gathered from users during the ideation phase, the final step of the design process is to move everything into the digital realm. I use a combination of Sketch, Photoshop, and Invision to create high fidelity prototypes, add color and detail in order to create an interactive digital prototype of my current design solution.