O'Connors Club 20

Bar Website Redesign

The Client:

Screen Shot 2020-02-20 at 11.23.54 PM.pn

The Method:

I began this project by utilizing methods including:

  • Competitive Analysis

  • Wire-framing

  • Online Surveying

  • Digital User Interviews

  • Low fidelity digital prototype

The Objective:

To design a website to replace their current barely functional version that will echo the business' strong local and social media presence, drawing in new patrons. 

Competitive Analysis:

Key findings included:

  • Bar and club based websites tended to consist of one main page with links that moved users up and down on the home page rather than to new pages

  • The websites rely heavily on photos of the club and real people enjoying the club

  • The websites place a heavy emphasis on daily drink and entertainment specials