TreignMe

A mobile virtual personal training application with a focus on access for all and a global motivational network

Project Overview

Client

TreignMe via CEO Ryan Williams

Sector

Personal Fitness/ Fitness Technology

My Role

As the team member with the most experience in UX Research, my role switched from UX Designer to being the Lead Researcher. My insight into the world of personal fitness from both a personal and professional point of view helped define and focus our ongoing research. 

Project Length

I joined the project in June 2021, the project is ongoing, though our goal is to fully launch the product by the end of 2022.

Tools / Skills

Sketch, Canva, Powerpoint, Online Surveys, User Interview, Storyboarding, User Journey, Persona, InVision

Project Status

Due to this project's development in a highly competitive market, Ryan has requested that certain aspects of TreignMe's development process remain confidential. TreignMe's product development and goals have evolved greatly from its initial user research phase. Though initial data indicated the success of an app geared towards working out at home via a virtual personal trainer; follow up online surveys and potential user interviews displayed less enthusiasm for the idea than expected. As the dangers of working out in a public gym wained with the success of Covid-19 vaccines, our focus shifted to tracking user workouts in a gym setting. Survey and interview results showed an interest in an application geared toward actively tracking workouts, rather than suggesting workouts for users to complete. Currently we are narrowing down who our initial target user base will be while building the software and design framework that will become our beta test application. 

Overview

The global/online virtual fitness market is supposed to grow 33.1% from 2020-2027, this growth rate was helped along even more by the outbreak of the Covid pandemic forcing gyms and fitness studios around the globe to shut down. University of Sydney's lead researcher noted that "continuously monitoring your progress and receiving feedback from an app or tracker can lead to significant changes in overall physical activity." It is important to note that "increases in physical activity were not due to using the devices alone, but rather using them with a behavior change program", this insight comes from Dr. Patel of the University of Pennsylvania school of medicine. In this case, the behavior change program refers to goal setting features and support from study leaders and fellow participants. 

 

TreignMe aims to revolutionize the way people workout both inside and out of typical gym settings. Our aim is to take the technology already being utilized by companies such as Mirror, Tonal, and Tempo and democratize it as well as making it portable so that it may be used by anyone anywhere they want. In addition we will aim to include community based features to encourage external motivation and support for all. 

Problem

The global/virtual fitness market is already extremely competitive and is only expected to grow in the coming years. With so many options out there for people to chose from, the problem shifts from how to merely be successful, to how to stand out from the pack and provide users with options they are unlikely to find from anyone else. Outlined problems with current fitness applications include:

  • Elite Access Only (overly expensive programs and equipment)

  • Tedious Manual Fitness Tracking Input Methods 

  • Real Time Feedback Limited to Expensive Personal Trainers or In Home Subscription Based Programs

  • Isolated Workouts

  • Inconsistent Fitness Tracking

Solution

  • TreignMe will provide a fitness application based around the core value that fitness should be affordable for everyone and incorporate exercise alternatives so that users need not be restricted by a lack of equipment when working out.

  • Interview people who already track their workouts in the gym to learn what improvements can be made to existing options to improve the overall experience. 

  • Provide real-time feedback on form, power, range of motion and other important metrics to ensure safe effective strength training.

  • A focus on a global fitness community with bring a new level of support and motivation to what has thus far largely been a lonesome endeavor. 

Process

I was brought into the process very early on when TreignMe (formerly Workout Widget) was selected to be a part of Springboard's Industry Design Project program. Initial research and potential user surveys had already been completed. The primary goal was to conduct in depth User Interviews, analyze results gathered, create User Personas, and storyboard a problem/solution flyer to highlight how TreignMe would solve its user's problems. TreignMe's development has continued to evolve as initial research ceased and the focus moved toward creating an MVP which will allow select users to experience the product in its initial stage and hopefully provide feedback that will encourage people to invest financially in TreignMe. 

DDD.png

To visualize findings for stakeholder consumption

Discover

Utilizing data gathered from the initial potential user surveys, the next step became conducting primary user interviews of those determined to be the primary users of Workout Widget. After much discussion amongst the team, it was determined that certified personal trainers and people looking for modern and less expensive ways to workout would be the primary demographics using this application. 

Define

Key Takeaways:Trainer Interviews
  • Flexibility of schedule 

  • Ease of use

  • Ability to reach large audience

  • Options to host both live and pre-recorded lessons

  • One on one training capabilities

Key Takeaways:Trainee Interviews
  • Convenience 

  • Cost Efficiency

  • Community (being part of a team) 

  • Motivation

  • Accountability 

  • Inspiration (sharing your workouts between different apps, social media)

  • Ease of use

Deliver

Initial research culminated in the creation of a powerpoint presentation that could one day be used to pitch the idea of TreignMe to investors. This pitch deck contains much of the information listed above as well as infographics to allow for easy consumption of the ideas presented. 

Develop

Following on from the work to define both sides of TreignMe's user base, focus shifted to begin developing a first round MVP to serve as both a clickable prototype for use in user testing with potential users as well as an initial baseline functional application for use by a select number of Aplha testers from the pool of interviews conducted. This split focus will allow the app to be tested in both monitored and unmonitored situations which will provide the team with a vast pool of data the company needs to draw in the investors needed to expand the scope and potential of the project as it moves forward from a minimal viable prototype into its true form. 

TreignMe Prototype
Client Feedback
RyanWilliams.jpeg

Ryan Williams

Founder & CEO of TreignMe

June 2021, Ryan was a client of Daniel Boyce

During the course of the project, Springboard Students focused on uncovering real world pain-points facing the online fitness industry today. The students each structured their own questions and hosted their own interviews. The students took it upon themselves to find “interviewee’s” based on predetermined data provided by Workout Widget. Each interview conducted was recorded and analyzed. We then took the compiled data to create 2 persona profiles. From there, we collectively worked as a team to develop “journeys” target customers must undergo. Finally, using Canva.com we developed a flyer that displayed a grand overview of the most common paint-points, and gave proposed solutions to remedy each of them.

Ready to work right out of the gate! He was a pleasure to work with. Daniel’s background with personal training and passion for fitness served as a foundational reference throughout the course of this project.

Next Steps

Since work started in June of 2021 much work has been done to bring TreignMe from a mere concept to a nearly functional clickable prototype and baseline test application. While the project has taken many great strides forward there is still much left to do in the coming months. 

  1. Outline User Flows of each type of user's "Red Routes".

    1. What are the ideal routes that each user will need to perform to fully utilize the application as it currently exists.

  2. Perform both monitored and unmonitored usability tests of the clickable prototype and baseline application.

    1. The baseline application will be sent out to select Alpha users for unmonitored testing

    2. The low fidelity clickable prototype will be used to conduct monitored usability tests with potential users

  3. Analyze results of the usability tests to define design successes and failures

    1. Use this data to gain financial investors and allow more detailed work to be started​

  4. Design a higher fidelity prototype complete with additional features left out of the baseline model

    1. Allow more users to sign up for the application while also conducting additional monitored usability tests of the added app functionality​